On The Beach

On The Beach

Historic Revere Beach is “the people’s beach.”

RevereBeach.com founder Bob Upton is just as excited about the future as he is about its storied past.

Robert F. “Bob” Upton may be the #1 Revere Beach enthusiast in America. And that makes him the #1 enthusiast and promoter of America’s Oldest Public Beach.

That enthusiasm and commitment is now ushering in an exciting new chapter in the history of one of the longest-running digital media sites on the North Shore: RevereBeach.com. New content features, partnership opportunities, sponsorship and advertising packages and other dynamic upgrades are being rolled out by Upton and his team for 2022.

A Revere native himself, Upton founded RevereBeach.com an astounding 25 years ago in 1997 – when the very Internet itself was still in its formative years as a global platform for instant digital communication and information sharing.

Talk about being visionary: Upton’s news and information hub for all things Revere and Revere Beach has always been a digital-only outlet. He also controls more than 30 domain names and URLs related to Revere, Revere Beach and other North Shore points of interest, and has amassed a following of more than 11,000 dedicated fans on the RevereBeach.com Facebook page. 

As a  U.S. Army and Army National Guard retiree , he is the long-time Veterans Services Officer for the Town of Belmont, MA.  Upton is also former President and Executive Director of the Revere Chamber of Commerce. He  now serves as President of the Revere History Museum – acting as curator and administrator and maintaining the most extensive collection of photographs and images documenting the history of Revere Beach.

RevereBeach.com went On The Beach with its founder and publisher, Bob Upton:

RB.com: How did the idea for RevereBeach.com come about?

Upton: It was initially inspired by my dear friend and mentor Revere Beach historian Mr. Peter McCauley, as well as noted artist Norman Gautreau. I was intrigued! Their knowledge and stories sparked my own interest in making the rich history of Revere Beach available online, and the ability to share all of our own memories of Revere Beach with others.  

RB.com: What is it about Revere Beach that is so special and unique? 

Upton: Revere Beach is the people’s beach: easily accessible and a great place to meet, have fun and enjoy this beautiful coastline. In its heyday Revere Beach was not only a great place but the only place that had everything; fun, entertainment, dancing, music rides, attractions, pizza, ice cream and so much more. I genuinely believe we are seeing a renaissance along Revere Beach and across the entire community of Revere. It’s a wonderful place to live, and a great spot for visitors and travelers who love the coast. If you are a true beach lover in America, then Revere Beach HAS TO be on your bucket list.

RB.com: Are you excited about all of the recent development and new activity around and along Revere Beach? 

Upton: Yes, I certainly am excited. Revere Beach is in a state of transformation. Always a place to draw thousands of people, and now with exciting new restaurants, hotels, and wonderful events and activities. The Revere Beach Kite Festival, Sand Sculpting Festival, Bocce on the Beach – they are all very popular and I know we expect even more major events are coming. 

RB.com: Do you think Revere Beach is a legitimate tourist and visitor attraction? 

Upton: Oh, absolutely! Revere Beach has a very rich history of drawing visitors from metropolitan Boston, New England and all over. Its close proximity to Boston, Logan International Airport, and major highway routes make it a great destination to visit and enjoy. 

RB.com: What is your most special memory or experience related to Revere Beach? 

Upton: Taking the blue bus to Revere Beach and hearing the screams of riders coming down that steep first drop from the very top on the old Cyclone roller coaster. Another was smelling the food or seeing the ice cream stands with all the great treats.  These are the things that stay with you forever. And I am happy to see that the Revere Beach community and all of the stakeholders in the beach are committed to making new memories for generations to come.

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