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Our readers and followers are in love with Revere Beach and they want to tell their friends poll finds strong backing for Revere’s tourism and visitor initiative as well as overwhelming support for adult-use recreational cannabis stores in Revere

Readers and followers of are bullish on America’s First Public Beach, plan to spend plenty of time there this summer, and are in love with the quality “beach day experience” they get in Revere, according to a new survey conducted by the leading source of information and news about Revere Beach.

The July poll by also found that many respondents – about 40 percent – plan to spend more than seven days visiting the historic beach by the time Labor Day rolls around. And Revere Beach enthusiasts are potentially a strong source of advocacy and influence in support of establishing adult recreational cannabis stores in Revere. The combination of self-described “strong” supporters and others who are “generally” supportive or passively unopposed to recreational cannabis is overwhelming in contrast to the relatively small numbers of people who oppose it, according to the survey.

Finally, found that respondents are squarely behind the City of Revere’s initiative to use the beach and related amenities to heavily promote tourism and visitorship to Revere. The comprehensive effort has the strong support and influence of the Revere Beach Partnership, city officials, the Revere Beach Chamber of Commerce and the Revere History Museum.

“We are experiencing a real renaissance and period of positive growth along Revere Beach, and this public treasure is once again demonstrating its timeless popularity,” said Robert Upton, founder and publisher of 

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The love affair with the beach intersecting with a large percentage of people professing support for recreational cannabis stores is not inconsistent with the establishment and growth of adult use cannabis retail in other seaside or visitor-heavy communities such as Provincetown, Eastham, Wellfleet, Vineyard Haven, West Tisbury, Plymouth, Marshfield, Swampscott, Salem, Newburyport, Gloucester and others.

The survey of 169 readers and followers of and its social media platforms found that nearly 70 percent were in favor of or unopposed to adult use cannabis retail stores in Revere – with the largest number (36 percent) self-identifying as “strongly in favor.” Another 33 percent were either “not opposed” or “generally in favor” of recreational cannabis being available for sale in Revere. Just 23 percent of respondents said they are firmly “opposed.”

But the biggest finding may be the tremendous level of enthusiasm for Revere Beach as a marketing tool to promote visitorship and the range of things people love most about the beach.

500 Ocean Ave Exterior
Ryder Sign
Ryder sign. Photo credit: @Flauntboston

Some positive news for the MBTA: Nearly 52 percent of those polled said they would take the MBTA Blue Line for a day trip to Revere Beach or a nearby restaurant or other attractions. Meanwhile an overwhelming majority – 78 percent of those surveyed – said they would recommend Revere Beach to friends or travelers as a destination for visiting.

As for the beach itself and what people like most about it? The number one answer – from nearly 40 percent of those polled – was indeed “the beach itself” (sand, ocean, tides, surf) and the quality “beach day” experience. Others (14 percent) like “the great history of America’s First Public Beach” and for 7 percent it’s the “people watching” they can enjoy when visiting. The same percentage of respondents (12 percent) said they like the convenience of Revere Beach to where they live as did those who reported liking nearby restaurants and nightlife the most.

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Almost nobody (less than 2 percent) reported being happy with the available parking near Revere Beach. But 6 percent reported that their favorite feature of Revere Beach is that it’s so clean and well cared for.

The Massachusetts Department of Conservation and Recreation and the City of Revere deploy significant resources each year to maintain the area around Revere Beach and the beach’s often pristine condition.

Revere Beach enthusiasts like to visit the beach and then visit again, and again. Nearly 40 percent of those polled said they will visit more than seven days during the summer of 2022, while 17 percent said they will visit at least five days and 22 percent expect to spend at least two days at Revere Beach before Labor day. is the #1 source of news and information about the Revere Beach community, tourism to Revere and visitor activities, summer in Revere and major beach-oriened events. It also reports on initiatives that impact the Revere Beach corridor, Revere history and the dynamic and exciting lifestyle that Revere Beach and the surrounding community offers. was established in 1997. In addition to providing local news about Revere and life along the beach, (in partnership with the Revere History Museum) publishes fascinating stories about the history of Revere and some of the most remarkable images in existence documenting Revere Beach throughout its 126-year history.